Voices
Voices is a voice-activated financial technology start-up focused on simplifying everyday money management through payments and savings. The brand is built around simplicity, confidence, and financial empowerment, using voice as a human-centred interface to remove friction from financial interactions.
The target audience is adults aged 25–35 in Portugal, typically on average incomes and not highly tech-savvy, but interested in the convenience and accessibility of voice-enabled technology. The brand therefore needed to feel approachable, intuitive, and reassuring, while still communicating innovation and trust in handling financial transactions.
My role focused on translating this positioning into a clear and cohesive brand direction, ensuring the visual and verbal identity reflected ease, clarity, and control. The goal was to create a system that demystifies financial technology and reinforces the idea that managing money can be simple, natural, and empowering through voice.
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