Aamir Potrick

Creditspring Marketing

I led the transition of CreditSpring’s PPC creative from agency-led production to a fully in-house creative function, owning strategy, copywriting, and creative direction whilst balancing business needs, ever changing FCA and compliance rules, as well as keeping consistency with brand. This shift significantly improved both output quality and performance, increasing click-through rates by 50% while reducing CPMs from £15–£20 to approximately £1.50.

By building scalable creative frameworks, I increased ad variation output by over 100% and enabled faster, more effective testing across paid social campaigns. This also contributed to an overall reduction in customer acquisition cost.

To accelerate ideation and production, I built an AI-powered creative assistant which was adopted by the wider marketing team and is now being expanded beyond PPC into other marketing workflows. This established a faster, more systematic approach to campaign development and experimentation across the business.

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