Creditspring
I worked across brand and creative, shaping visual identity and designing a wide range of marketing and product touchpoints. My work included brand development, campaign creative, lifecycle marketing assets, and cross-channel design systems that helped create a more consistent and recognisable brand expression.
I collaborated closely with marketing and product teams to translate brand strategy into clear, scalable design output across web, email, and social. This included evolving design patterns, improving visual consistency, and supporting ongoing brand development as the company grew.
Across all work, the focus was on strengthening brand coherence while maintaining flexibility for fast-moving marketing needs.
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